Hollywood: VR Movies With Or Without Ads?

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Hollywood: VR Movies With Or Without Ads?
October 1, 2016
Above picture: A view of Adverstising Week signage at Lucille's at B.B. King during 2016 Advertising Week New York on September 27, 2016 in New York City.

There was a big focus on virtual reality at Advertising Week NYC. Dawn Ostroff, the head of Condé Nast Entertainment, said that “Invisible,” its first scripted virtual reality drama, is heading for a “mid-October” release.
 
It’s being produced and directed by Doug Liman (“Bourne Identity,” “Mr. and Mrs. Smith”) with a script written by Melisa Wallack (“Dallas Buyers Club”). Six episodes of about five-to-seven minutes each will be produced, she said.
 
Meanwhile, Guy Primus, co-founder and CEO of the Virtual Reality Company, pulled back the curtain a little bit more on the still-untitled virtual reality project that Steven Spielberg is working on with his company. He said the virtual reality show will be a “family-oriented action adventure.”
 
“It’s truly a Hollywood-level experience,” Primus said. His company, which was co-founded with Robert Stromberg, raised $25 million in venture funding so far and is spending “definitely seven figures” in its latest VR effort with Spielberg.
 
“There are no ads. We want to keep it pristine right now,” Primus said. Ostroff seems a little more open to ads. “VR will be the next place that advertisers will innovate, in my opinion,” she said.

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