AR Supremacy: Will VR Still Be Niche In 5 Years?

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AR Supremacy: Will VR Still Be Niche In 5 Years?
September 15, 2016

Pokémon Go is the future — okay, maybe not that exact game, since millions of people have already stopped playing — but the augmented reality technology that made it so exciting is going to be everywhere in five years, according to a new report. Virtual reality, however, still has a ways to go.
 
In a new report from Forrester on “The Top Emerging Technologies To Watch”from 2017 through 2021, the research and advisory group singled out AR, saying that it will harken the “blending of physical and digital.”
 
The report is especially focused on how AR will help businesses, explaining how “immersive digital overlays represent an opportunity to improve customer engagement.”
 
Google and Apple are investing heavily in both AR and VR, but there haven’t been any major successes yet despite a lot of chatter due to the current level of “hardware and display technology and the lack of content.”
 
They predict that things will change by 2021, and AR will be commonplace.

Fully immersive virtual Reality technology, however, won’t be quite as popular, at least within this time frame. The tech will get better, and goofy headsets will get smaller, but they’ll still be “unwieldy enough to limit widespread consumer uptake.”
 
In other words, it’s going to be a while before you can play *Roy: A Life Well Lived.”

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