WPP Invests In Texas' VR Ad Firm SubVRsive

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WPP Invests In Texas' VR Ad Firm SubVRsive
February 6, 2017

Media buying giant WPP PLC on Friday said it has invested in SubVRsive Inc, a technology company that works with advertisers in the emerging virtual reality and augmented reality spaces.

 

The Texas-based company has clients that include the American Heart Association, Lionsgate Entertainment Corp and Showtime Networks Inc. WPP did not provide financial details of the investment.

 

It noted that this investment continues its strategy of focusing on three "key areas" that differentiate its offering - technology, data and content.

 

Shares in WPP were up 0.6% at 1,849.31 pence Friday.

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