The Italian scooter brand Vespa has made a very special advertisement. Using augmented reality readers can scan the advertisement via an app on their smart phones or iPads and see a 3D visualisation of a scooter.
Especially neat is the fact that the consumer can choose options to create their own ideal Vespa. They can share the Vespa with friends via Facebook or Twitter. Very clever is the fact that the nearest Vespa dealer can be found via GPS.