IMAX is building virtual reality cinemas
IMAX Corporation is partnering with ODEON & UCI Cinemas, to install the first pilot IMAX VR centre in Europe. The centre will deliver immersive, multi-dimensional VR experiences. Located in Odeon Manchester Printworks, England the centre is set to open by the end of 2016 with more locations to follow.
The centre will employ several “pods” to allow premium interactive VR experiences through headset-mounted displays built by Acer and Starbreeze. These VR experiences are expected to range between 5 to 15 minutes in length each. IMAX says the pods can be adapted for specific content experiences for single or multi-users.
The company says it’s in talks with Hollywood studios and gaming publishers, to produce and distribute high-quality VR experiences. IMAX is also partnering with Google to build a cinema-grade virtual reality camera.
In an official statement IMAX Corp. CEO Richard L. Gelfond said the agreement with ODEON marks an important milestone in IMAX’s efforts to deliver differentiated entertainment experiences.
A number of other pilot locations will be launched in the coming months including Los Angeles, Japan, China, Central Europe and the Middle East.